In the beginning of 2010 Morning Parade made waves with the release of their UK debut single “Under The Stars,”but instead of rushing to put out a full debut they honed their skills and continued to ride the wave of buzz building a solid European fan-base while taking their time crafting their first full album.
After creating a solid legion of European fans their next stop was SXSW and If you were there you may have caught a Morning Parade on pure chance because they played a whopping sixteen shows that week. That has to be some kind of record. If you were one of those people that walked in to a set unknowing chances are they turned you in to a fan and you’ve been excitedly waiting their debut release which we’re to feature here this week.
For their self-titled debut release Morning Parade has managed to craft a collection of songs catchy and accessible enough that they would feel right at home on your local radio station. However, don’t be fooled each track is lyrically complex and thought out not what you would typically think of when recollecting most of the pop-rock found on the air-waves these days.
“Hit the ground and start running” is the opening line “Us & Ourselves”a track tucked in to the middle but definitely not hidden like some songs that seem to function as filler at the halfway point of many albums. The lyrics serve as an understanding to the approach of a band who’ve already achieved much since that first buzz worthy single in 2010. Then there are the two openers “Blue Winter” and “Headlights” which pack a considerable punch even with their style still deeply rooted in the world of pop. “Headlights”is clearly the break out gaining swift momentum at alternative radio across the U.S. and now in rotation at mtvU and Palladia.
This album is clearly just the beginning for this five piece rock outfit from the UK. They’ve been touring with Walk The Moon who we featured last year and it will only be a matter of time till their headlining their own tour. From what we hear lead singer/songwriter Steve Sparrow has built up an arsenal of song ideas so big that his bandmates have stopped downloading them. No writers block for that guy which also means that he’s probably got enough material for at least the next two albums. One thing is for sure, this won’t be the last we hear from Morning Parade.Blue Winter
Close To Your Heart
Listen to the full album here.