SXSW Wrap Up - The Good, The Bad and the Ugly //
I know I’m a little late on the SXSW wrap up, but I’ve just barely recovered from all the music festivities this past week and I finally have my head on straight enough to clearly recount the events that took place in a magical city called, Austin. Below is a break down of highlights, lowlights and miseries.
MEGABLAAG: I’m not just saying this because exfm is awesome, but it really was a major highlight speak to anyone who was there. It’s the truth and we have the pics to prove it.
Fader Fort: As you can see from the pics above Fader Fort was crazy. On Thursday, we got a spot on the bleachers and parked there all day long. The most talked about act was by far Odd Future and they totally lived up to the hype. Stage diving off the speakers and breaking one concert goers nose, flipping off the crowd, closing with “F*ck the Police.” They totally set that high energy tone. Which flowed perfectly in to the next set Brooklyn duo, Matt & Kim.
Matt & Kim came out ready to rock. They are always amazing. If you have never seen them I would highly recommend getting on that. Not only did they play a great set, but as you can see in the pics above Erykah Badu, joined them on stage for, “Lessons Learned” who’s music video inspired Erykah’s video, “Window Seat”. Needless to say, it was a unique moment that definitely made highlight reel.
Mog Party: This year Mog held their party at the Mowhawk a cool indoor/outdoor venue near Stubbs. The show stoppers were by far TV on The Radio and Big Boi, who performed many old songs as far back as the Aqumeni days. Growing up on that album, made this one of the golden moments of SXSW.
IGIF Floating Fest/Killer Tofu: The boys of, I Guess I’m Floating put together the best non-badge show at SXSW. I found myself ending up at their events all through the day and night. Props to them for booking great venues and some seriously legit acts.
The first event, Floating Fest was a day long celebration at Lovejoys which featured acts like, Group Love, Cloud Nothings and Baths. The next day they continued the musical extravaganza with a second event, where they teamed up with Big Ugly Yellow Couch for an all day and night music marathon called Killer Tofu. Memory House, Gobble Gobble and Brahms were just some of the acts you would have seen there. This was by far the best non-badge fiesta to attend and at times just the best to attend.
AT&T, listen we know there was about 100,000 extra bodies in the city of Austin during SXSW, but leaving half of us with zero service totally sucked. Do you know how hard it is to meet up with people in a crowd that large with out sending a text? I can barely meet my friends at our local watering hole with out a five minute back and forth text sesh let alone at SXSW. A tip of the hat to you AT&T for being the worst service provider ever.
The Ugly: I know you’re probably thinking that nothing at SXSW could be so awful that it falls in to this category, but think again. Dan, our CEO got food poisoning from some questionable street meat and was out of commission for nearly two days. Also, St. Patty’s day coincided with SXSW which was fine until night fall where I saw some things that I can never unsee, to disturbing to blog about. Let’s just say it was a collision of worlds I hope to never experience again.
Overall, SXSW was an extraordinarily positive experience. As a company we really got a chance to show our product off to our core audience. The feedback was overwhelmingly positive and gave us something to be excited about upon our return to NYC. The music scene is a lot to handle but with a few good wingmen and an easygoing attitude anything is possible.